We are a group of Middle Tennessee dads who get together every week for playgroup at an area playground -- currently Wednesdays at 10:30 am. We often meet in Nashville due to its central location, however we also visit places like Bellevue, Mt. Juliet, Franklin, Donelson, Murfreesboro, and Spring Hill depending on current members.

It's usually easy to spot us on the playground - there aren't often too many groups of men there. In the meantime, if you have any questions, please drop us a line at Nashdads@gmail.com. You can also sign up for our GroupMe text alerts below.

Sunday, October 22, 2017

Breast Cancer Awareness Month and Cause Marketing

My mom is a breast cancer survivor I am happy to say. I can still remember vividly when I got the news of her diagnosis, and the ugly war waged by both of my parents as my mom fought for her life. The chemo, the radiation, the shots my dad had to administer, and the sickness that accompanied it. Cancer is ugly, and it takes in so many ways. Those fortunate enough to win the fight are often left changed with battle scars physically and emotionally. Breast cancer gets a lot of attention because of how common it is and how many people are touched by it. You probably have someone you know who has it, had it, or will have it sadly.

I want to preface these thoughts by saying that I think awareness months or weeks can be a good thing. Creating a dialogue or activating people to take action is a great thing. However, you should give pause before you fall into the consumer trap. Usually what happens this time of year is that store shelves fill up with products colored pink or emblazoned with pink ribbons and offering the chance to support the cause of breast cancer. The products give you the chance to pay a bit more for an item you might have wanted anyways, with the promise of feeling like you are also helping the cause. This is known as cause marketing and is not exclusive to breast cancer. In reality many, not all, of these products have no oversight as to how that money is put into use for that cause if at all. Pennies to the dollar if anything at all is usually what goes back into actually doing something productive.

Here is an article discussing the cause marketing pit, but many more can be found with a quick Google search.

health.usnews.com/how-can-i-avoid-breast-cancer-charity-scams

Why am I telling you all this? It's not to be cynical or discourage attempting to be involved despite how busy life is. It's not to say that you shouldn't feel bad if you fall for these types of marketing ploys. I say all this because you work hard for your money and should get the best return from it. So rather than buying that $30 pink golf ball, or $300 NFL jersey with a ribbon stitched on the sleeve, consider donating directly to an organization which is actually in the tranches fighting for your cause. Sure, doing so doesn't afford you some sort of proof to show the world you care, like pink sunglasses...but you do get the satisfaction of knowing that you are truly making a difference.

This link is one example of a good way to give, but again, there are many out there if you take a second to look.

https://www.bcrf.org/

Thanks for listening.

-Nate

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